Product Leadership: Creating and Launching Superior New Products
Provides management an invaluable resource to help implement and oversee systematic high-quality new-product processes: how to develop a product innovation strategy for your business, foster the right climate and culture, pick the right projects for development, and drive them to market quickly and effectively.
Portfolio Management for New Products
Outlines the best methods for making the right investment decisions and picking winning development projects. Includes illustrations of how to use each approach, including Strategic Buckets, Productivity Index, Scorecards and Risk-Reward Profiles.
Product Innovation and Technology Strategy
Takes you step by step through the critical phases of develop[ing your own innovation strategy for your business – a master plan for your business’s entire new-product effort. Topics: setting realistic objectives for new-product development, how to select the right strategic arenas to focus your R&D efforts, developing attack plans for these arenas, and then allocating resources through strategic buckets.
Successful Product Innovation: A Collection of Our Best
An impressive collection of 18 of the authors’ most popular and/or award-winning articles. Leverages over three decades of some of the world’s most celebrated research on the topic of innovation management.
Generating Breakthrough New Product Ideas
Highlights the best methods for generating new product ideas – from the best voice-of-customer methods to better ways to get ideas from your own employees. Other topics: open innovation methods and strategic approaches to ideation.